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OUR WORK

MERCHANDISING BEST PRACTICE

THE BRIEF: To develop and deliver an electrical wholesaler merchandising training programme, based on retail best practice, adapted to the wholesale branch

THE APPROACH: An interactive merchandising course focused on the entire customer journey, including behavioural science, store layout, wayfinding, category management, range assortment, and promotions. It covered best practices in shopper marketing, design, and communications, with a focus on leaving a lasting impression at the counter and exit. Delivered 21 courses from 2022-2025 to 200+ attendees, achieving a 64% knowledge increase.

CUSTOMER COLLABORATION CENTRE DEVELOPMENT

THE BRIEF: To advise on setting up a customer collaboration centre and ongoing ways of working to engage customers and improve effectiveness.

THE APPROACH: Scoping a world-class facility with capabilities for space planning, virtual reality, and retail technologies to measure shopper engagement and conversion. Shopper research, using both qualitative and quantitative methods, was integrated to drive decisions on packaging, POS, and fixture design, ensuring a customer-centric approach.

SHOPPER MARKETING BEST PRACTICE:

THE BRIEF: To develop a foundational shopper marketing online and offline course to establish shopper marketing best practice

THE APPROACH: Developed a shopper marketing training programme within a learning resource centre, covering strategic context, framework, shopper insights, planning, engagement, and impact evaluation. The course focused on understanding shoppers, determining strategy, and executing programmes. Delivered 12 courses from 2022-2025 to 180 attendees, achieving a 76% knowledge increase across all modules.

SHOPPER MARKETING PLANNING AND EVALUATION TOOLS

THE BRIEF: To project manage the shopper planning, targeting and reporting software and provide client support to maximise effectiveness.

THE APPROACH: Supporting FMCG clients by implementing retail-focused software to streamline go-to-market activities, enabling campaign planning, budgeting, and reporting, via a single source of truth, intuitive data entry, and organisation-wide access. Services include training, rollout, and governance, consistently delivering ROI growth, efficiency, and full on-time implementation.

GLOBAL MERCHANDISING BLUEPRINT

THE BRIEF: To assist in the development of a global merchandising strategy and support the launch in global markets

THE APPROACH: Created a four-stage global merchandising strategy for a leading healthcare brand: Discover: identified performance drivers using stakeholder insights; Define: developed core range and space planning principles; Develop: designed merchandising blueprints for key UK retailers; Deploy: a global playbook with behavioural science, merchandising principles, and planograms.

CONVENIENCE CATEGORY ADVICE PORTAL

THE BRIEF: To lead the development of a convenience retailer category portal and to provide category merchandising recommendations.

THE APPROACH: With previous experience in directing an award winning, industry leading category management advice programme, including total store advice, range assortment and space planning recommendations, trade press programme and CRM, the project set out to develop syndicated category advice to convenience retailers as part of a wider convenience ecosystem.

SUSTAINABLE POS SOURCING STRATEGY

THE BRIEF: To create a sustainability strategy for POS that helps to inform choices and drive best practice improvements.

THE APPROACH: Developed a POS sustainability strategy focusing on design, materials, processes, and technology. This included supplier workshops, lifecycle evaluations, and cost efficiencies. As a board member of POPAI, contributed to the POPAI Sustainability Standard and Convert tool to measure and communicate environmental performance and best practices.