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Effective Date: 1st January 2025

Last Updated: 3rd June 2025

shopperFIRST Ltd respects the privacy concerns of the users of its website, www.shopperfirst.co.uk and the services provided therein (the “Site”), and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.shopperfirst.co.uk including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). As a general policy, no personally identifiable information, such as your name, address, or e-mail address, is automatically collected from your visit to the Site. By using our Site, you consent to the practices described in this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.

1. Information We Collect

We collect personal and non-personal information in a variety of ways, including:

A. Personal Information

When you interact with our Site (e.g., via contact forms, newsletter sign-ups, consultations, etc.), we may collect:

 Full name

 Email address

 Phone number

 Company name

 Job title

B. Automatically Collected Information

Use of Information: As a general policy, no personally identifiable information, such as your name, address, or e-mail address, is automatically collected from your visit to the Site. However, certain non-personal information is recorded by the standard operation of the Company’s internet servers. We may collect certain information automatically when you visit the Site, such as:

 IP address

 Browser type and version

 Operating system

 Referring URLs

 Date and time of visit

 Pages viewed and time spent on pages

C. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

 Improve user experience

 Analyse website traffic

 Offer personalized content and ads (if applicable)

You can disable cookies through your browser settings, though doing so may affect some functionalities of the Site.

2. How We Use Your Information

We may use the information we collect from you to:

 Respond to enquiries and provide customer support

 Deliver requested services and resources

 Personalise your user experience

 Improve our website and marketing strategies

 Send newsletters, promotional content, or service-related notices

 Process transactions (when applicable)

 Comply with legal obligations

3. Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information. However, we may share your information with trusted third parties under the following circumstances:

 Service Providers: We may share information with vendors who provide services such as website hosting, analytics, payment processing, and marketing support.

 Legal Requirements: We may disclose information when legally required or in response to valid requests by public authorities.

 Business Transfers: If our business is acquired or merges with another company, your information may be transferred to the new owners.

4. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or to comply with legal obligations. When no longer needed, we securely delete or anonymize your data.

5. Data Security

We implement a variety of security measures to maintain the safety of your personal information. These include:

 SSL encryption

 Regular malware scanning

 Secure access controls and authentication systems

Despite our efforts, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

6. Your Data Protection Rights

Depending on your location (e.g., if you reside in the EU), you may have the following rights:

 The right to access, update, or delete your personal information

 The right to object to or restrict certain data processing

 The right to data portability

 The right to withdraw consent at any time

 The right to lodge a complaint with a supervisory authority

To exercise these rights, contact us at help@shopperfirst.co.uk

7. Third-Party Websites

Our Site contains links to third-party websites. We are not responsible for the content or privacy practices of those sites. We encourage you to read their privacy policies before providing any information.

8. Children’s Privacy

Our Site is not intended for children under the age of 16 (or the applicable age in your jurisdiction). We do not knowingly collect personal data from children. If we learn that we have collected data from a child without verification of parental consent, we will take steps to delete that information.

9. How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

shopperFIRST Ltd

Registered office: 130 Shaftesbury Avenue, London W1D 5AR

help@shopperfirst.co.uk

07748 321153