Hello,
Shopper behaviour fascinates me, and in more than 25 years, I have built a deep understanding of how shoppers engage at the point of purchase. My broad experience has included store format understanding, space planning best practice, shopper marketing strategy and planning, shopper insights and research, as well as tools and technology such as space planning, virtual reality, augmented reality and audience measurement. I have led both thinking and teams in these specialisms, constantly influencing and improving pack design, shelf positioning and point of sale advertising through insights, research and technology, ensuring all decisions are grounded in sound shopper insight.
How can I help you?
Shopper Marketing
Training Services
Tailored shopper training services designed to equip teams with the practical skills and strategic knowledge needed to drive performance and achieve long-term business goals.
Retail Marketing Consultancy
Offering a view on all things new in retail marketing, shopper marketing,and shopper research
Shopper Training Services
Leveraging my extensive retail and shopper experience to brands, retailers and agencies
Speaker And Workshops
An experienced speaker with a expert view on all things shopper
Merchandising
Training Services
Utilising behavioural science and shopper psychology to optimise store design, layout and merchandising to enhance shopper engagement and grow sales
Speaking And
Consulting Services
Expert consultancy, driving growth strategy and innovation across shopper marketing, merchandising and shopper communications
Director Of Learning And Development, POPAI UK & Ireland
Progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.
POPAI recognises that continual training and education are crucial to the long-term development of the industry. Our training solutions provide online, face-to-face and workshop style learning to support the personal development of industry professionals.
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